Introduction

We are proud to introduce you to our executive education program, Strategic Communication.

We've worked hard to take executive education to a higher level, our vision for the course is to deep dive into the latest marketing strategies and equip you with industry neutral frameworks and tools for customer value generation and growth.

We are proud to say, that all the lecturers put syllabus and curriculum together to build on each other's classes to deliver a coherent educational experience.

Curriculum

What you'll learn

Our mission is to shape universal marketer, though, the program is not only meant for marketing professionals. The course will also be immensely valuable for founders, managers, c-suite professionals throughout the company.

While designing this course, we wanted to put emphasis on explaining the newest tools and frameworks to you. Problem-solving activities and case studies will help analyze your communication challenges and try to resolve them.

Strategic Communication program includes eight modules:

  • Introduction
  • Product Innovation
  • Strategic Communication
  • Data & Insights
  • Brand Management
  • Digital
  • Events
  • Decision Making

Key topics, we cover include product life-cycle analysis and its positioning,  consumer behaviour analysis, strategic brand platform development,  digital-first strategy, brand partnerships and sponsorships as well as the development of an integrated marketing plan.

FAQ

Q: What is Tbilisi School of Communication?

A: Tbilisi School of Communication provides intense executive education programs. We aim to become a university in five years, so we cherish program quality that we provide, as well as, our alumni.

Q: How are you different?

A: We believe that an intense program of six months is a critical minimum amount of time required to deep dive into Strategic Communication. Our Lecturers work together, to assemble a coherent course in which every module compliments each other.  We are also proud that we have amazing foreign guest lecturers coming to Tbilisi School of Communication and their appearance will be aligned with the program flow. We focus on tools, that will be useful in everyday professional life, so, after graduation, our alumni will have a "cheat sheet" and deep understanding of the newest frameworks in communication.

Q: How do I apply and how does the admission process look like?

A: Our application process is open now. You'll need your up-to-date CV and cover letter to apply. Those, who will meet program requirements will be invited to the interview with the lecturers.

Q: How much does the program cost?

A: It's an investment. 6000 GEL + VAT. Program has 80 meetings during 6 month period and you'll spend 240 hours in the class.

Scholarships

Nika Gujejiani Scholarship for Innovative Startup Employees

Nika Gujejiani, promising young creative from Georgia, who loved communication, was a great supporter of education. He, himself enrolled at Miami Ad School, receiving a scholarship.
Knowing him, we knew how much it meant to him to have schools financial support.

After graduating from  Miami Ad School and becoming creative director at Bank of Georgia, he co-found innovative Georgian startup - Qvevri XYZ. Thus, knowing impact, that the scholarship had on him, his education and career, we introduce 50% scholarship in Nika's name for innovative startup employees.

We hope, this endowment will have a great impact on you, the ones who will enrol in this grant program.

 

Apply

Our Lecturers

Play Video
Siby Thomas
Guest Speaker, Sponsorships and Partnerships head at Dubai Opera Guest Speaker, Sponsorships and Partnerships ...

Siby is Sponsorships and Partnerships head at Dubai Opera from 2016. In just two years, he has secured over 5.000.000$ in revenue from sponsorship deals.

He has worked with the likes of Apple Inc, Jaguar, MasterCard on a long-term basis as well as Christian Dior, Bvlgari, Hermes and Pandora on per project terms.

Siby will be joining Tbilisi School of Communication as a guest speaker to talk about deal customization with different clients, as well as measuring post-event ROI.

Play Video
Natia Svanidze
Introduction to Marketing Introduction to Marketing

Winner of Young Marketers 2018, Natia Svanidze is a founder of one of the most prominent Georgian startups – Giovanni Morra, infamous, for its marketing stunts.

 

Natia was one of the lead architects of Startuperi, startup support program for TBC Bank. As of now, she's Customer Experience team lead in Space Neobank

Play Video
Ucha Urushadze
Strategic Communication Strategic Communication

Philosopher Ucha Urushadze creates brands.

Uchas' campaign strategy has won him Eurobest gold in 2011. From 2014 he's Head of Strategy at HOLMES&WATSON, where he has created numerous influential works, such as TBC Brand strategy and "Gamarjoba" campaign.

Play Video
Gaga Darsalia
Digital Digital

2018 Top 30 Under 30 in Marketers by Forbes, Gaga is head of digital and one of the co-founders of Redberry.

He and Redberry have won 70+ awards for digital campaigns in the last couple of years. Gaga's deep understanding of business gives great insight for tools and frameworks that work in every industry.

Play Video
Giorgi Mirzikashvili
Product Innovation Product Innovation

Giorgi has more than 10  years of work experience in Banking, where he mostly did product development and management.

In 2016 he co-found optio.ai – a fintech startup that helps banks to create conversational banking experience and best in class personal finance management tool. Giorgi has attended two startup accelerator programs

Play Video
Sulkhan Latsabidze
Brand Management Brand Management

Sulkhan, MBA of London School of Economics has worked as a Chief Marketing Officer in the biggest Georgian companies such as Caucasus Online, Wissol, and Georgian Lottery Company.

Sulkhan,  has also worked with internationally managed brands such as Societe Generale and Geocell.

Play Video
Lado Malazonia
Data & Insights Data & Insights

Art Directors Club of Europe speaker, Lado Malazonia has worked as a Chief Strategist at Windfor's for six years, where he identified needs and insights of consumers of various products in different industries and won Silver Cannes Lion.

Recently, Lado joined worldwide marketing communications brand J. Walter Thompson's Georgian office – JWT Metro as a Head of Strategy.

Play Video
Irina Egadze
Events Events

Irina has worked in event management for twelve years, before starting her own event management company Alice Q, she worked at Mozaika as a head of an event department.

Irina has managed more than 350 events in her career. 

Play Video
Jennifer Wong
Guest Speaker, Head of Marketing at Convoy Guest Speaker, Head of Marketing at Convoy

Jennifer was named as top 30 under 30 marketers in the USA in 2018.

From 2015 Jennifer was a Vice President of Marketing at TUNE. In 2018 she became Head of Marketing at Convoy, 2018 Business Insider's 51 enterprise startups to bet your career on, as well as LinkedinTop 50 startups.

Jennifer is an Adjunct Professor at the University of Washington Foster School of Business.

She will be coming to Tbilisi School of Communication to share her experience on communication to both - b2b and b2c worlds.

Peter Hamilton
CEO at TUNE CEO at TUNE

A digital marketer by background, Peter is CEO at TUNE, the enterprise platform for partner marketing.

Peter raised $36.4M through two rounds of funding from Accel Partners and Icon Ventures made three acquisitions in the martech category and has scaled teams to over 350 people across 9 offices worldwide.

He will be coming to Tbilisi School of Communication as a guest speaker to talk about - Building The startup, Raising VC Money and Partner Marketing.

Our Lecturers

Play Video
Siby Thomas
Guest Speaker, Sponsorships and Partnerships head at Dubai Opera Guest Speaker, Sponsorships and Partnerships ...

Siby is Sponsorships and Partnerships head at Dubai Opera from 2016. In just two years, he has secured over 5.000.000$ in revenue from sponsorship deals.

He has worked with the likes of Apple Inc, Jaguar, MasterCard on a long-term basis as well as Christian Dior, Bvlgari, Hermes and Pandora on per project terms.

Siby will be joining Tbilisi School of Communication as a guest speaker to talk about deal customization with different clients, as well as measuring post-event ROI.

Siby is Sponsorships and Partnerships head at Dubai Opera from 2016. In just two years, he has secured over 5.000.000$ in revenue from sponsorshi...
read more >
Play Video
Natia Svanidze
Introduction to Marketing Introduction to Marketing

Winner of Young Marketers 2018, Natia Svanidze is a founder of one of the most prominent Georgian startups – Giovanni Morra, infamous, for its marketing stunts.

 

Natia was one of the lead architects of Startuperi, startup support program for TBC Bank. As of now, she's Customer Experience team lead in Space Neobank

Winner of Young Marketers 2018, Natia Svanidze is a founder of one of the most prominent Georgian startups – Giovanni Morra, infamous, for ...
read more >
Play Video
Ucha Urushadze
Strategic Communication Strategic Communication

Philosopher Ucha Urushadze creates brands.

Uchas' campaign strategy has won him Eurobest gold in 2011. From 2014 he's Head of Strategy at HOLMES&WATSON, where he has created numerous influential works, such as TBC Brand strategy and "Gamarjoba" campaign.

Philosopher Ucha Urushadze creates brands. Uchas' campaign strategy has won him Eurobest gold in 2011. From 2014 he's Head of Strategy at HOLMES&...
read more >
Play Video
Gaga Darsalia
Digital Digital

2018 Top 30 Under 30 in Marketers by Forbes, Gaga is head of digital and one of the co-founders of Redberry.

He and Redberry have won 70+ awards for digital campaigns in the last couple of years. Gaga's deep understanding of business gives great insight for tools and frameworks that work in every industry.

2018 Top 30 Under 30 in Marketers by Forbes, Gaga is head of digital and one of the co-founders of Redberry. He and Redberry have won 70+ awards...
read more >
Play Video
Giorgi Mirzikashvili
Product Innovation Product Innovation

Giorgi has more than 10  years of work experience in Banking, where he mostly did product development and management.

In 2016 he co-found optio.ai – a fintech startup that helps banks to create conversational banking experience and best in class personal finance management tool. Giorgi has attended two startup accelerator programs

Giorgi has more than 10  years of work experience in Banking, where he mostly did product development and management. In 2016 he co-found&nb...
read more >
Play Video
Sulkhan Latsabidze
Brand Management Brand Management

Sulkhan, MBA of London School of Economics has worked as a Chief Marketing Officer in the biggest Georgian companies such as Caucasus Online, Wissol, and Georgian Lottery Company.

Sulkhan,  has also worked with internationally managed brands such as Societe Generale and Geocell.

Sulkhan, MBA of London School of Economics has worked as a Chief Marketing Officer in the biggest Georgian companies such as Caucasus Online, Wis...
read more >
Play Video
Lado Malazonia
Data & Insights Data & Insights

Art Directors Club of Europe speaker, Lado Malazonia has worked as a Chief Strategist at Windfor's for six years, where he identified needs and insights of consumers of various products in different industries and won Silver Cannes Lion.

Recently, Lado joined worldwide marketing communications brand J. Walter Thompson's Georgian office – JWT Metro as a Head of Strategy.

Art Directors Club of Europe speaker, Lado Malazonia has worked as a Chief Strategist at Windfor's for six years, where he identified needs and i...
read more >
Play Video
Irina Egadze
Events Events

Irina has worked in event management for twelve years, before starting her own event management company Alice Q, she worked at Mozaika as a head of an event department.

Irina has managed more than 350 events in her career. 

Irina has worked in event management for twelve years, before starting her own event management company Alice Q, she worked at Mozaika as a head ...
read more >
Play Video
Jennifer Wong
Guest Speaker, Head of Marketing at Convoy Guest Speaker, Head of Marketing at Convoy

Jennifer was named as top 30 under 30 marketers in the USA in 2018.

From 2015 Jennifer was a Vice President of Marketing at TUNE. In 2018 she became Head of Marketing at Convoy, 2018 Business Insider's 51 enterprise startups to bet your career on, as well as LinkedinTop 50 startups.

Jennifer is an Adjunct Professor at the University of Washington Foster School of Business.

She will be coming to Tbilisi School of Communication to share her experience on communication to both - b2b and b2c worlds.

Jennifer was named as top 30 under 30 marketers in the USA in 2018. From 2015 Jennifer was a Vice President of Marketing at TUNE. In 2018 she became ...
read more >
Peter Hamilton
CEO at TUNE CEO at TUNE

A digital marketer by background, Peter is CEO at TUNE, the enterprise platform for partner marketing.

Peter raised $36.4M through two rounds of funding from Accel Partners and Icon Ventures made three acquisitions in the martech category and has scaled teams to over 350 people across 9 offices worldwide.

He will be coming to Tbilisi School of Communication as a guest speaker to talk about - Building The startup, Raising VC Money and Partner Marketing.

A digital marketer by background, Peter is CEO at TUNE, the enterprise platform for partner marketing. Peter raised $36.4M through two rounds of ...
read more >